Virality is the process by which content rapidly spreads across the internet, often through social media, reaching a large audience in a short period. Viral content is typically shared widely because it taps into strong emotions such as humor, shock, or inspiration, making users want to share it with their networks.

Why it’s important: Achieving virality can dramatically increase brand awareness and engagement at minimal cost. Viral campaigns can create massive exposure for brands, products, or messages, especially when timed with cultural moments or trending topics.

Examples of viral marketing strategies:

• Memes that appeal to a broad audience or specific subcultures
• Video challenges that encourage user participation and sharing
• Humorous or emotionally compelling content that evokes strong reactions

While virality is often unpredictable, brands can increase their chances by creating shareable, relatable, and culturally relevant content that resonates with their target audience.