Social Commerce is the integration of e-commerce and social media, allowing users to browse, discover, and purchase products directly through social media platforms. Features like Instagram’s “Shop” tab, Facebook Marketplace, and TikTok’s in-app shopping links enable brands to convert social media engagement into direct sales.

Why it’s important: Social commerce streamlines the customer journey by enabling users to discover and purchase products without leaving the platform. This makes the shopping experience more seamless and can significantly increase conversion rates for brands that leverage social media as a sales channel.

Key social commerce features:

• Shoppable posts and stories on Instagram
• In-app product tagging on TikTok
• Facebook and Instagram Shops for direct purchases
• Social media ads linked to product catalogs

Social commerce transforms social media into a powerful sales platform, helping brands capitalize on user engagement and shorten the path to purchase.