Pay Per Click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Common PPC platforms:

- Google Ads

- Bing Ads

- Facebook Ads

- LinkedIn Ads

Key benefits:

- Immediate results

- Highly targeted advertising

- Measurable and trackable

- Budget control

Best practices:

- Conduct thorough keyword research

- Write compelling ad copy

- Create relevant landing pages

- Continuously monitor and optimize campaigns