Organic traffic refers to visitors that land on your website as a result of unpaid search results. It's the opposite of paid traffic, which comes from ads.

Sources of organic traffic:

• Search engines (e.g., Google, Bing)
• Social media posts (non-promoted)
• Referral links from other websites
• Direct visits (typing URL into browser)

Why it's important:

• Cost-effective in the long term
• Builds sustainable online presence
• Often results in higher trust and credibility
• Typically has higher conversion rates than paid traffic

How to increase organic traffic:

• Implement strong SEO strategies
• Regularly publish high-quality content
• Optimize for local search (if applicable)
• Improve website speed and user experience
• Build high-quality backlinks

Organic traffic is often seen as a key indicator of a website's overall health and the effectiveness of its content and SEO strategies.