Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, through websites, email, SMS and MMS, social media, and apps.

Key components:

• Responsive website design
• Mobile apps
• SMS and MMS marketing
• Location-based marketing
• QR codes
• Mobile advertising

Why it's important:

• Increasing mobile device usage
• Allows for personalized, location-based marketing
• Enables real-time marketing opportunities
• Often higher engagement rates than desktop

Best practices:

• Optimize for mobile user experience
• Keep messages concise and actionable
• Leverage mobile-specific features (e.g., GPS)
• Respect user privacy and preferences