Link building is the process of acquiring hyperlinks from other websites to your own. It's a crucial component of off-page SEO.

Types of links:

• Natural/editorial links
• Manual outreach links
• Self-created links (e.g., forum signatures, blog comments)

Importance:

• Improves search engine rankings
• Drives referral traffic
• Builds brand authority and credibility

Best practices:

• Create high-quality, linkable content
• Engage in guest blogging
• Leverage broken link building
• Build relationships with industry influencers
• Avoid black-hat techniques that could lead to penalties