A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor "lands" after clicking on a link in an email, ad, or other digital location.

Key elements of an effective landing page:

• Clear, compelling headline
• Concise, benefit-focused copy
• Strong call-to-action (CTA)
• Relevant images or videos
• Minimized navigation to reduce distractions

Purpose:

• Convert visitors into leads or customers
• Promote a specific product, service, or offer
• Capture user information (e.g., email addresses)

Why it's important:

• Increases conversion rates
• Provides a focused experience for visitors
• Allows for easy A/B testing and optimization