A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company or campaign is achieving its business objectives. KPIs are used to evaluate success at reaching specific targets, such as increasing sales, improving customer satisfaction, or growing brand awareness.

Why it’s important: KPIs help brands and marketers track the performance of campaigns, allowing them to measure progress and make informed decisions. Well-defined KPIs ensure that marketing efforts are aligned with business goals and provide clear benchmarks for success.

Examples of common KPIs:

• Conversion Rate: Measures how many visitors take a desired action (e.g., making a purchase).
• Return on Investment (ROI): Evaluates the profitability of marketing efforts.
• Customer Retention Rate: Tracks how well a brand retains its customers over time.

By defining and tracking KPIs, brands can ensure that their strategies are driving the desired outcomes and making necessary adjustments to improve performance.