Instagram Reels are short, vertical videos lasting between 15 to 90 seconds that can be created and shared on Instagram. Reels are designed to be entertaining and engaging, often featuring music, special effects, and creative editing tools. Reels are discoverable through Instagram’s Explore feature, giving them the potential for high visibility and engagement.

Why it’s important: Reels have become a powerful tool for brands to reach new audiences and boost engagement. Instagram’s algorithm prioritizes Reels, meaning they have a greater chance of being seen by users who don’t already follow the influencer or brand. This makes Reels an excellent way to drive organic growth.

Best practices for influencers:

• Use trending audio tracks to increase visibility.
• Keep content concise, creative, and relevant to your target audience.
• Showcase product tutorials, behind-the-scenes footage, or participate in viral trends and challenges.
• Include clear calls to action, such as "shop now" or "learn more."

Instagram Reels allow influencers to create highly engaging content that stands out and drives conversions.