Evergreen Content refers to high-quality, timeless content that remains relevant and valuable to readers over an extended period, regardless of trends or seasonal changes. Unlike time-sensitive content, evergreen pieces continuously attract traffic because they address fundamental topics that users search for year-round.

Why it’s important: Evergreen content provides long-term value, helping websites maintain consistent traffic over time. It requires less frequent updates and continues to rank well in search engines due to its lasting relevance.

Examples of evergreen content:

• "How-to" guides and tutorials
• Comprehensive FAQs or resource lists
• In-depth explainer articles on fundamental industry topics

By investing in evergreen content, brands can generate steady organic traffic and build authority in their niche, contributing to sustained SEO success.