Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It's the practice of promoting products, services, or brands via digital channels.

Key digital marketing channels:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Affiliate Marketing
• Mobile Marketing

Why it's important:

• Allows for precise targeting of audiences
• Offers measurable results
• Provides opportunities for real-time marketing
• Often more cost-effective than traditional marketing