Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Common types of content:

• Blog posts
• Videos
• Podcasts
• Infographics
• eBooks
• Whitepapers

Benefits:

• Builds brand awareness and credibility
• Improves SEO
• Nurtures leads through the sales funnel
• Establishes thought leadership in an industry